top of page

Electronic Press Kit

Promise - Artwork HIGH RES.jpeg

PRESS RELEASE

Country rockers Zac Cross Band, return with their wholehearted single, ‘Promise’. The first hit of new music from the Queensland 4-piece following their acclaimed debut album ‘The Music Lives On’. Penned by frontman Zac Cross as a surprise wedding gift, ‘Promise’ is a mid-tempo slow burn that walks the line between modern country rock and 90s country nostalgia. “It’s not every day that you make a surprise song for your wife on your wedding day!” shares Zac. “I always wanted to do a song for Ashleigh and our special day, and I’ve also always wanted to dedicate a song to her parents as well. But, how do I make a song for her on the biggest day of our lives without it being cliche or cringey? Make it for her parents instead!” From there, the song found its stride. “From the moment I connected the dots to do a song expressing my love for Ash but to direct it at her parents, everything just came together so easily.” That blend of thoughtfulness and charm defines ‘Promise’. It’s the kind of song that reminds you why country music remains the ultimate home for storytelling. Produced by Jared Adlam (Adam Brand, James Johnston) at Machine Lab Recording, the track captures both the intimacy of its inspiration and the band’s unmistakably modern sound. “Ash loves 90’s country music - Alan Jackson, Brooks & Dunn, Garth Brooks - but we also love the newer stuff. Trying to find the sweet spot to feel like both eras of country was the aim of the game.” In a touching twist, the music video for ‘Promise’ doubles as a glimpse into the couple’s real-life wedding. Directed by Tim from Dejavu Photo & Film, the clip chronicles their special day at Hedlow Retreat, Central Queensland. “The music video for ‘Promise’ is a condensed version of our actual wedding video! Ashleigh had a real vision for what she wanted aesthetically for the big day, as well as what shots to capture, so it really is special to us. I think Tim nailed it and this video is full of all our favourite parts.” ‘Promise’ follows the success of the band’s debut album ‘The Music Lives On’, with the title track hitting #7 on the Country Radio Charts and earning multiple editorial playlisting nods on Apple Music. The album and its singles have clocked over 510,000 streams, with the band’s total catalogue now surpassing 800,000 streams across DSPs. Zac Cross Band are currently wrapping up their ‘Country Got It Right’ Tour before kicking off 2026 at the Tamworth Country Music Festival - continuing a live run that’s seen them light up stages at Gympie Music Muster, Country Fest Queensland, Boon Lane Country Fest, Baralaba Bash, and more. “We absolutely live for playing shows,” Zac says. “It is by far the best part of being a musician. We wouldn't know what to do with ourselves if we couldn't rock out to a rowdy crowd every other weekend.” Having shared stages with The Wolfe Brothers, Josh Setterfield, Jon Stevens, and Dragon, Zac Cross Band have proven themselves one of the most exciting rising names in Australian country rock - balancing authenticity, grit, and heart in equal measure. With ‘Promise’, the band adds another deeply personal chapter to their story. A love song disguised as a thank-you note, it’s the kind of country anthem that reminds you just how powerful honesty can be.

Zac Cross Band - Promise (Official Music Video)
03:41
Zac Cross Band - The Music Lives On (Official Music Video)
03:38
Zac Cross Band - Take The Blame (Official Music Video)
03:05
Zac Cross Band - If You Have To Know (Official Music Video)
03:43

MUSIC

PRESS SHOTS

Access High Quality Press Shots

ABOUT

With a genre-bending sound and stories that contour the full spectrum of life's highs and lows, Zac Cross Band redefine the heartbeat of Country Rock on their stunning debut album, ‘The Music Lives On’. Born from the rugged cattle country of Rockhampton, Zac Cross Band are the genuine article. Members, Zac Cross (lead vocals, guitar), Lachlan Plant (lead guitar, backing vocals), Bailey Connor (percussion), and Jaymon Bob (bass) each live and breathe their songs. “I think when the songs are really personable to you, they will be relatable and emotive for your listeners,” shares frontman, Zac Cross. For Cross, music isn’t just a creative outlet, it’s the rawest form of connection. It's this ethos that drives the band’s storytelling. Growing up, music was in their bloodstreams and it was only a matter of time until the 4- piece came together. “Music has always been a part of each of us. It was just a few lucky twists of fate that brought us all together at different times and moulded us into what we are today.” “Our influences are so vast it's not funny,” chuckles Cross. From Morgan Wallen and Keith Urban to Greenday and Linkin Park, the boys’ brand of Country music is a sonic melting pot. Loud guitar riffs, stadium-shaking drums, and lyrics that don’t just tell stories—they shout them out. The result? A ground-breaking style that captures everything from the party anthems to the heartfelt reflections on life. When they first burst onto the scene in 2020, the world was on the verge of lockdown. The global pandemic could have easily derailed their plans, but instead, they hunkered down and went to work. With award-winning producer Jared Adlam (Matt Cornell & Adam Brand, Travis Collins, James Johnston) at the helm, the band recorded their debut EP, Times Like These —a blend of raw storytelling and larger-than-life soundscapes. It wasn’t long before people took notice. Amassing close to half a million streams, the band have appeared on Spotify’s Fresh Country and New Music Friday editorial playlists as well as Apple Music’s Country Lovin’, Aussie Country, Lil Bit Country, Country Caffeine, Back Porch Country, Country Risers and 5th Gear. Add to that, rotation on several of Australia’s major Country music radio programs - Kix Country, Triple M Country and ABC’s Saturday Night Country, to name a few – it’s clear their innovative sound has found its audience. They kicked off 2024 warming up stages for fellow Country rocker, Josh Setterfield, on his national tour. Then became familiar faces at some of Australia’s biggest country festivals - Country Fest QLD, Boon Lane Country Fest, The Gympie Music Muster and Baralaba Bash. The landmark year also saw the boys return to Adlam’s sun drenched, Gold Coast studio to record their debut album, ‘The Music Lives On’. The 12-track debut is a raw and powerful reflection of Zac’s journey from rock bottom to redemption. Released in 2025 the record earned generous playlisting on Apple Music, alongside CMT rotation and radio features across Kix Country, Triple M Country, and Good Morning Country. It slingshotted their streams to 800k across DSPs and formed the springboard for their biggest headline tour yet. Then to round out the year the boys offered up a hit of brand new music. The heartfelt single ‘Promise’ – written as a surprise wedding gift for Zac’s wife - is a mid-tempo slow burn that walks the line between modern country rock and 90s country nostalgia. From cutting their teeth in local pubs to sharing stages with the industry’s best, their rise has been meteoric. But for Cross, it’s always been about more than the spotlight. “I’ve always wanted to be able to tell a story or have the ability to take someone out of their problems,” admits the frontman. “If we can use our music to help someone deal with that or get through something, then we have a genuine purpose in what we are doing.” That mission extends beyond the stage. Every year, the band plays a pivotal role in raising awareness for Our Rainbow House, a charity supporting orphaned children in Africa. Teaming up with country icon Kasey Chambers, Zac Cross Band performs at their annual benefit concert, using their platform to give back. “This talented group of musicians is undoubtedly a force to be reckoned with” (Bored City) With songs that are infinitely relatable and equally headbang-able, Zac Cross Band are carving out their space.

SHOWS

UPCOMING SHOWS

Countrytown

"Zac Cross Band have a unique flavour of country and rock that is indifferent to trends and anything out in the market..”
IMG_8551.png
IMG_8546.png
IMG_4560.jpg
IMG_9278.png

DOWNLOADS

Access high quality downloads below

JOIN THE FAMILY

Thanks for subscribing!

y4mLI9yCPt2o0b84N95hm0lGc4FE4ME7ZVx98F-idJye6y_uyPYHcjvYLNlovI2y4V6-09Yz_YYfxzwxj00ojAeXfV

GET IN CONTACT

© 2025 Zac Cross Band. Website designed by Renniks Digital
bottom of page